CONCEPTIVITY® BY IMPRINT
CONCEPTIVITY®, our new F&B services division specializes in F&B concept development
We’re excited to offer this much-requested service to the independent and boutique hotel industry!
CONCEPTIVITY® and its services are led by IMPRINT co-founder and restaurant industry veteran Dave Hoemann who’s been involved in the creation and launch of over 50 foodservice brands and concepts throughout his career.
We got traditional Hotel F&B out of our system a long time ago! The game has changed – today’s guests expect more than a hotel amenity afterthought. They are looking for unique and relevant restaurant, bar and catering experiences.
The CONCEPTIVITY® process aligns the vision of all key stakeholders in any development project. The firm acts as the “coach” to ensure “all dots are connected” with regards to concept and branding.
The first step of the process is a thorough analysis of the location, followed by recommendations to ensure guest satisfaction and greater profitability. The second step is facilitation of an ideation session with all key stakeholders to define a new concept that is desirable to guests and relevant to the local market. After the first two steps are completed, the team embarks on the development process. The CONCEPTIVITY® team stays connected throughout the entire project timeline, including the opening. Some of the services included are design review, menu engineering, recipe development, marketing plans, set-up, training and opening services for the first few weeks of new operations.
For menu development, we can work with the client’s existing culinary team, or recommend a project chef. With our ever-expanding Culinary Council, we also have access to noted culinarians, cookbook authors and celebrity chefs.
Ideal CONCEPTIVITY® clients include owners and operators of boutique-spirited hotels, both independent and branded. The firm works with non-hotel venues as well, including nontraditional foodservice locations and independent restaurants.
Whether the client needs a simple concept refresh, concept repositioning & rebranding, or full new concept development, CONCEPTIVITY® can help!
To review your existing or upcoming needs, contact Dave Hoemann at dave@IMPRINTHospitality.com
Imprint Hospitality’s Other Services
We can make a real difference in operating independent boutique properties, as well as lifestyle and luxury franchise brands. Because of our non-traditional and customized approach to everything we do – from employee experience to service culture to reporting processes –we build strong relationships with all our stakeholders.
Our operating principles focus on total transparency, simple reporting and forward-thinking actions that are nimble and intentional. This allows us to attract the very best talent.
Our continued success is rooted in the collaborative synthesis of engaged employees, raving guests, endorsing brands, supported communities and happy owners.
Hotel restaurants should be “living rooms” for the local community. Strong emotional connections with locals improves the entire property’s popularity, revenue and profitability.
For hotel properties with limited F&B revenues, we offer a variety of subscription-based branded concepts. These “plug & play” concepts are designed to be easily implemented with modest budgets, high degrees of flexibility and ongoing support.
There are times when third-party restaurant leases with local chefs and restaurateurs are advantageous for particular hotels. In these cases, we assist in negotiating operating terms of the lease, as well as train the restaurateur on hotel services that are both unique and required by the property.
Our experience in the restaurant industry is extensive. Whether it’s casual or fine dining,we manage with best-in-class performance in both freestanding and hotel locations.
Together, we will assess your needs and then create a roadmap on how best to move forward to accomplish your objective and drive sustainable results.
Whether it is overall asset value enhancement, property positioning, a performance turnaround, new project development, food & beverage services or technology strategies, we have the know how to assist.
Contact us today to discuss your unique needs. If we’re not the right fit, we’ll assist you in identifying other resources.
A 3-PHASE APPROACH:
Whether free-standing or located at a hotel, restaurants are our specialty.
We’ve gained significant expertise having been involved in the creation of over 60 unique brands and concepts over the years.