CONCEPTIVITY®, our new F&B services division specializes in F&B concept development

We’re excited to offer this much-requested service to the independent and boutique hotel industry!

CONCEPTIVITY® and its services are led by IMPRINT co-founder and restaurant industry veteran Dave Hoemann who’s been involved in the creation and launch of over 50 foodservice brands and concepts throughout his career.

We got traditional Hotel F&B out of our system a long time ago! The game has changed – today’s guests expect more than a hotel amenity afterthought. They are looking for unique and relevant restaurant, bar and catering experiences.

The CONCEPTIVITY® process aligns the vision of all key stakeholders in any development project. The firm acts as the “coach” to ensure “all dots are connected” with regards to concept and branding.

The first step of the process is a thorough analysis of the location, followed by recommendations to ensure guest satisfaction and greater profitability. The second step is facilitation of an ideation session with all key stakeholders to define a new concept that is desirable to guests and relevant to the local market. After the first two steps are completed, the team embarks on the development process. The CONCEPTIVITY® team stays connected throughout the entire project timeline, including the opening. Some of the services included are design review, menu engineering, recipe development, marketing plans, set-up, training and opening services for the first few weeks of new operations.

For menu development, we can work with the client’s existing culinary team, or recommend a project chef. With our ever-expanding Culinary Council, we also have access to noted culinarians, cookbook authors and celebrity chefs.

Ideal CONCEPTIVITY® clients include owners and operators of boutique-spirited hotels, both independent and branded. The firm works with non-hotel venues as well, including nontraditional foodservice locations and independent restaurants.

Whether the client needs a simple concept refresh, concept repositioning & rebranding, or full new concept development, CONCEPTIVITY® can help!

To review your existing or upcoming needs, contact Dave Hoemann at

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