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We understand what makes lifestyle and luxury properties work and our purpose is to create a new model for how to do business in this niche. We are so committed to this, that in fact these are the only types of properties we manage. This is our experience and our passion.

Most mainstream hotel management companies use a very generic approach in managing their assets across different segments and with that struggle to deliver truly unique guest experiences and to maximize the potential of an individual property. We are focused on the segment we are experts in and treat every hotel individually. Why hire a generalist when you can have a specialist?

Whether you are developing an independent boutique hotel or franchising one of the new lifestyle brands, we can manage it better. Our customized and non-traditional approach in everything we do helps us to not only attract the very best talent for your property, but also have the property team be focused on what they do best – attracting, delighting and retaining their customers and optimizing the operating results by focusing on what is most important.

We’re committed to developing a strong, collaborative relationship with you. This means full transparency. Our simple and succinct reporting systems keep you informed of our mindful and intentional strategies. Always forward-thinking, our nimble management approach is committed to excellence. Our goal is to earn your trust and respect while maximizing the value of your asset.

Lifestyle and luxury properties require unique talent at all levels and we know what that looks like. Our forward thinking approach allows us to break out of traditional employment practices needed to first attract the right talent and then to keep them engaged.

We believe that creating the right employment culture and experience is as important as creating the right guest experience, as one can not exist without the other.

We value independent thinking and a “whatever it takes” attitude towards creating excellence in guest service that is non scripted, empowered and intuitive. Our employee experience is one based on trust, respect and a passion for excellence and we reward with a strong sense of belonging, continuous improvement, opportunities for growth and great benefits.

Our communities are key to our success … they need to be nurtured and embraced.

We encourage all members of our management teams to follow their hearts and “give back” to their communities in a way that feels authentic and valuable. We encourage our teams of employees to find ways to participate in community events or volunteer for important causes.

Our restaurants are positioned as “living rooms” for the local community and make them available for group needs. We hope to nurture “win-win” community relationships as they can result in room and event referrals, as well as increased restaurant traffic.